BY CHRISTINE SCHMIDT · JAN. 14, 2019
Around two-thirds of smaller and medium-sized publishers use WordPress as their CMS (that’s content management system for the newbies) — but how many publishers can say they’ve developed a sustainable business model?
The optimistic answer: More in 2019 (the realistic answer: unclear), or at least they’ll get closer to cobbling it together.
WordPress.com is launching a new toolkit, called Newspack, for small and mid-sized publishers to streamline their technical decisions — and make choices that add to the potential of finagling a business model. Kinsey Wilson, former digital guru at NPR and The New York Times and now WordPress.com’s president, is leading the initiative, working with the News Revenue Hub and Spirited Media as development partners…
“It’s not simply a CMS for a newsroom,” Wilson said, “but a full business system that enables publishing and monetization at the same time.”