For one-time NPR and NYT digital chief, a new adventure: WordPress

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When Kinsey Wilson was leading digital transformation at USA Today 15 years ago, WordPress was emerging from a single bit of code that helped pretty up typography for casual writing.

Since then, Wilson went on to spearhead digital change at NPR and at the New York Times, and WordPress became the world’s biggest self-hosted blogging tool, powering 29 percent of all sites on the web.

This morning, Automattic Inc., announced that Wilson would become president of its flagship commercial venture, the WordPress.com publishing platform. That effort integrates social and ad tools for some of the leading digital publishers.

Read the full interview

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